Copy.ai Review: The Best AI Writing Tool of 2024?
Imagine having a virtual assistant who can craft blog posts, social media captions, and email marketing content at the click of a button.
That’s what Copy AI promises.
After using Copy AI for 2 weeks, here’s everything you need to know before deciding whether it’s worth your time and money.
In this Copy AI review, I’ll walk you through its features, strengths, and limitations.
What is Copy AI and Who It's Best Suited For?
Copy AI is an AI-powered writing assistant that helps you quickly generate various types of content. Just type your idea or raw text, and see how quickly a blog post can be ready.
But one important thing to know: You can’t just copy-paste what the AI gives you.
Yes, you read that right.
And let me be very clear here. You HAVE to edit the content that Copy AI gives you before it’s ready to publish.
So, who will benefit the most?
- Bloggers
- Content Creators
- Marketers
- Small Business Owners
- Freelancers
- Agencies
- Startup teams
What's the difference with ChatGPT?
You might wonder, why not just use ChatGPT, which is free and well-known?
ChatGPT is a conversational AI model developed by OpenAI, primarily designed for natural conversations, creative writing, answering questions, and general text generation.
On the other hand, Copy AI is a specialized AI writing tool built to generate marketing copy, blog content, and social media posts, using templates and workflows optimized for content creation.
ChatGPT requires more interaction and user control.
It is great for advanced users who want more freedom, but beginners may find it overwhelming if they are looking for specific types of content creation.
Copy AI is designed with ease of use in mind for copywriters and marketers.
The template-based approach simplifies content creation for users who need quick results without much experimentation.
Price Comparison: Copy AI vs ChatGPT
Both platforms offer a free version and a paid version. ChatGPT free version includes ChatGPT 3.5 while the paid version starts at $20 / month, (ChatGPT Plus) which provides access to GPT-4o, GPT-4o mini, GPT-4.
Copy AI’s free plan is available with limited features like 2,000 words in a chat.
The paid plan, starting at $36 / month offers access to advanced tools and unlimited word count, which is designed for people who need a lot of content on a regular basis.
| Feature | Copy AI | ChatGPT |
|---|---|---|
| Brand Voices | ✅ | ❌ |
| Infobase | ✅ | ❌ |
| Prompt Improver | ✅ | ❌ |
| Built-in Templates | ✅ | ❌ |
| Access to Multiple Models | ✅ | ❌ |
| Unlimited Words | ✅ | ❌ |
| Pricing | $36/mo | $20/mo |
Key Features That Make Copy AI Stand Out
With over 90 templates and support for 25+ languages, Copy AI is one of the best AI writing assistants you can find out there.
Blog Content
So when it comes to Copy AI’s Blog Tool, you’re looking at some helpful templates that make content creation simpler.
Picture this: You’ve got an idea for a blog post, but the thought of structuring it, crafting the intro, and figuring out the right tone just feels overwhelming.
That’s where Copy AI’s Blog tool comes in and saves you a ton of time.
Here’s a step-by-step on how to write a blog post using Copy AI:
First, you will need to write a meta description. You need to follow best practices for SEO and conversion optimization. Focus on accurately summarizing the content and highlighting important keywords.
Keep it under 160 characters.
An example is shown in the picture below.
After that, add background information. Provide any additional context, examples, or guidelines you want the AI to consider when responding to the prompt.
This can help improve the quality and accuracy of the output.
For example:
”You are an SEO expert skilled at writing compelling meta descriptions for blog posts.”
The structure of a good meta description is as follows:
– Accurately summarizes blog post content
– Includes relevant keywords
– Is under 160 characters
After providing the meta description and background information, it’s time to brainstorm a good title.
Again, the steps are the same as before. You will need to enter the main instructions or questions you want to send to the AI model.
Be clear and specific.
An example of a content brief is:
”Read through the content brief and suggest 3 creative, engaging titles that would draw readers in and accurately represent the content.”
And the final step is to generate the actual blog post.
The first step is to approximate the length of the blog. An example is 10-15 sections. Then, you will need to choose the format of the blog, like markdown, plain text, etc.
The final step to generate your blog post is to toggle on -if you prefer- the ”enable research” button.
When this toggle is activated, the AI does additional background research on the topic before generating the content, Improving how relevant and detailed the blog post is.
It will help you create more comprehensive and accurate content without having to manually input extensive research, although editing and fact-checking are a must as mentioned in the beginning.
Social Media Content
Copy AI’s social media template is designed to help you quickly generate engaging content for platforms like Instagram, Facebook, and Twitter.
It offers ready-made formats for captions, posts, and even YouTube video descriptions.
Here are all the available features you have:
- Caption Generator
- Generate Content Calendar
- Headlines
- Instagram Captions
- Linkedin Posts
- TikTok Script
- Twitter Thread
- YouTube Video Description
Check this example of TikTok Script:
”Write a super engaging TikTok video script on dogs. Each sentence should catch the viewer’s attention to make them keep watching.”
And this is what AI responded to me:
Email Marketing Content
The Email Marketing Content tool is pretty handy if you’re looking to create email campaigns without spending too much time.
You can use it for:
- Email Subject Generator
- Attention-Interest-Desire-Action
- Newsletter Insiparation
- Pain-Agitate-Solution
- Features-Advantages-Benefits
- Attention-Interest-Desire-Action
The best part? It’s super customizable, so you’re not stuck with generic templates—you can tailor everything to fit your brand’s tone and goals.
Here’s a real-world example using the Email Subject Generator in action:
Content/SEO
Copy AI has a ton of features.
But honestly, one of the standout tools has to be the Blog Post Wizard.
It’s not magic, but pretty damn close.
Paid Ads Content
Here you have 5 options:
- Facebook Ads
- Facebook Ads (PAS)
- Facebook Headlines
- Facebook Video Script
- Google Ads
But it doesn’t stop there. Copy AI offers other templates like sales, PR/communication, real estate listings, business plans, and more.
Time to explore Brand voice
Looking at Copy AI’s Brand Voice feature, this is where things get interesting, especially if you’re focused on maintaining consistency across your content.
It allows you to define and lock in your brand’s unique tone and personality so that all the content Copy AI generates aligns with your style.
Whether you want your voice to be professional, playful, friendly, or formal, you can set that up, and Copy AI will reflect it in everything from emails to blog posts.
It’s great because you don’t have to tweak content to constantly fit your brand’s tone—it’s already built in.
How to use it?
Using the Brand Voice feature in Copy AI is pretty straightforward.
Here’s how you do it:
First, consider the tone and style you want your content to have. Are you going for a professional and formal voice? Or maybe something fun and conversational?
After figuring out your writing style, you’ll copy-paste that into Copy AI’s Brand Voice feature. It is recommended to add around 50-500 words.
Then, the AI will analyze it and reverse engineer your brand voice.
After a few seconds, your Brand Voice is done. You can edit it and remove whatever you’d like.
For example, if a text is too long, you can make it shorter.
Once you finish your editing, you can save it. Once it’s saved, you can select your brand voice in the copy AI’s chat tool and write a blog post in the tone of your voice.
Cool right?
Integrations and Add-ons
Copy AI has integrations and add-ons. You can integrate it with WordPress, which means you can export your AI-generated content directly to your site without having to copy-paste.
There’s also a Chrome extension. One downside of the Copy AI Chrome extension is that it doesn’t let you edit content directly on the page you’re working on like Grammarly does in tools like Google Docs or email drafts.
Instead, when you generate content with Copy AI, it opens a new window where you can create or tweak text, and then you have to copy and paste it back to where you’re working.
Copy AI's Multi-Language Support
Copy AI’s multi-language support allows you to create content in over 25 languages.
We’ve used it to generate high-quality content in both German and Spanish, and it worked seamlessly for both.
Pricing Plans: What’s the Cost?
Copy AI has 4 plans. A free plan, with no credit card required, and 3 paid plans.
Let’s start with the free plan. It’s a great way to get a feel for what Copy AI can do without spending a dime.
You get access to most of the basic features, and while you’re limited to 2,000 words per month, it’s perfect if you’re just testing the waters or need to generate small amounts of content.
Plus, you can use over 90 tools and templates, which is pretty generous for a free version!
The other 2 plans are the starter plan which starts at $49/month if you pay monthly or $36/month if you select the annual billing. The advance plan starts at $249/month if billed monthly or $186/month if billed annually.
The final plan is the enterprise plan, designed for larger businesses or teams that need a custom solution. Pricing isn’t fixed and depends on your specific needs, so you’ll need to reach out to Copy AI’s account team to get a tailored quote.
MOST POPULAR
Free
- 1 Seat
- 2,000 Words in Chat
- ChatGPT 3.5 & Claude 3
- Copy.ai Brand Voice
- Copy.ai Infobase
Starter
- 1 Seat
- Unlimited Words in Chat
- Unlimited Chat Projects
- Access to all latest LLMs
- Private Community Access
Advanced
- Up to 5 Seats
- 2k Workflow Credits / Mo.
- 15+ Marketing Workflows
- 15+ Sales Workflows
- Workflow Builder Access
Copy AI Alternatives And Their Prices
Unlike Copy AI, Jasper does not offer any free plans. Starting at $39/month for the Creator Plan, Jasper AI is one of the most popular AI writing tools out there, and for good reason.
With over 4,000 reviews on TrustPilot, Jasper AI has over 4 stars. The most popular feature is the long-form content generation capability.
The Free Plan of Writesonic offers 10,000 words per month and gives you access to all the basic features, including over 100 AI templates, the Chatsonic chatbot (similar to ChatGPT), and support for 25+ languages.
Rytr’s Free Plan allows you to generate up to 10,000 characters per month, which is roughly around 1,500 to 2,000 words, depending on your content.
Even with the Free Plan, you get access to all writing templates, 20+ tones of voice, and 30+ languages, so you’re not limited in terms of the types of content you can create.
Additionally, it includes email support and a Chrome extension to make content creation even easier.
What I Liked While Using Copy AI
User-Friendly Interface
One major thing that stands out to me about Copy AI is how user-friendly the platform is.
The interface is clean, intuitive, and easy to navigate.
Range of Tools
Now, let’s talk about the tools themselves. What I love is the versatility and range that Copy AI offers.
You can generate anything from catchy slogans and product descriptions to social media content and even blog post ideas.
And that’s all included in the free plan
Drawbacks of Using Copy AI
One potential downside I’ve encountered is that, while it’s incredibly versatile, it does have some limitations in terms of creativity.
There are times when the AI-generated content might feel a bit formulaic or lack the nuanced touch that a human writer could provide.
It’s fantastic for getting the ball rolling, but if you’re looking for truly unique and out-of-the-box ideas, you might find it a bit restrictive at times.
Pricing
Honestly, when it comes to pricing, it does feel a bit high compared to other AI writing platforms.
While it’s packed with some great features, you can find similar tools out there offering comparable services at lower price points.
High Plagiarism Level
One significant issue is its high plagiarism checker sensitivity.
Even original content can sometimes trigger plagiarism alerts, leading to potential misunderstandings and unnecessary worry for users.
Do I recommend Copy.ai?
So, would I recommend Copy.ai? It really depends on what you need.
If you’re looking for a quick way to generate content like social media posts or blog drafts, it’s a solid option.
The templates and ease of use are great for speeding up the writing process, but you’ll still need to edit the output to match your voice or style.
It’s not perfect for every situation, especially if you need content that’s completely ready to use right away. That said, if you’re looking to save time and don’t mind doing some tweaking, I’d say it’s definitely worth trying.
Copy AI Customer Support
Copy.ai offers solid customer support, particularly through its email support system, which is available across all plans, including the free version.
If you’re on a higher-tier plan, like the Starter or Advanced plans, you get priority support, ensuring quicker responses and assistance.
They also have an active help center with guides and resources to help users navigate the platform.
Copy AI Refund Policy
You can cancel your subscription for a full refund within five days of your initial purchase.
After that, all purchases are final, and you won’t be eligible for a refund. If Copy.ai cancels your transaction, they’ll refund any payment you’ve made.
You can cancel at any time, but the cancellation will take effect at the end of the current billing period, and no refunds will be issued for that period. To cancel, just email cancel@copy.ai.
They also have an active help center with guides and resources to help users navigate the platform.
